KAPLAN: Most Top B-Schools Prefer GMAT to GRE

Kaplan reports that despite a majority of top business schools now accepting the GRE as an admissions alternative to the GMAT, just 16% of prospective business school students said they considered taking the GRE route.

Of the 84% who said they never considered taking the GRE instead of the GMAT, 60% said the primary reason was because some or all their target schools only accept the GMAT; 19% said it was because they felt applicants who submit a GMAT score have an admissions advantage over applicants who submit a GRE score; and 8% said it was because they thought they’d do better on the GMAT than on the GRE. 

Kaplan Test Prep believes an increasing number of business school will accept the GRE in the years to come, though applicants who submit a GMAT score may continue to hold an advantage, especially because the GMAT is adding an Integrated Reasoning section in June to reinforce its status as the best predictor of student success in business school.  Kaplan will continue to track this trend.

In 2011, there were a record 700,000+ administrations of the GRE worldwide.

Source: Kaplan