NYU Stern Adds MBA Concentration in Digital Marketing

NYU Stern has recently announced plans to add a new MBA specialization in Digital Marketing.

The new specialization, which launches this spring, allows MBA students to take a range of courses in the fields of marketing and digital commerce, and leverages insights from information systems. Some course offerings in this specialization include "Data Mining for Business Analytics," "Social Media for Brand Management ," and "Networks, Crowds, and Markets: Reasoning about a Highly Connected World."

According to the NYU Stern website, the new specialization "provides students with the strategic and analytical skills to guide organizations navigating in a digital world that is overflowing with data on customers, products, and interactions."

Source: NYU Stern