MBA Brand Value Of Specific B-Schools

Bloomberg Businessweek bases its ranking of full-time MBA programs on surveys from 3,698 employers who recruit MBA graduates.

The magazine made public recruiter responses on a half dozen survey questions, including which schools’ brand value gives graduates a big advantage in their careers, which schools produce the most innovative and creative graduates, and which provide the most diverse pool of quality candidates. 

• When asked, for example, which school’s graduates are “better trained than grads from other schools,” Brigham Young University’s Marriott School of Business and Georgetown University’s McDonough School of Business were tied for first, with a score of 4.17 on a five-point scale, with five reflecting the highest grade possible. Carnegie Mellon’s Tepper School of Business was third, scoring 4.10, while the University of North Carolina’s Kenan-Flagler Business School and Yale University’s School of Management were tied for fourth place, with a score of 4.01. Stanford ranked 21st, while Harvard languished in 28th place.

• Recruiters put Stanford at the top of the list, with the highest average score of any category, a 4.69. The GSB was followed by Harvard and Wharton. Georgetown’s McDonough School finished fourth, while MIT Sloan was fifth. INSEAD and Yale tied for sixth place, followed by IMD, Columbia and Chicago Booth.

• In  terns of innovative and creative skills Harvard Business School tied with Dartmouth College’s Tuck School of Business in 29th place. Harvard’s archrival on the West Coast, Stanford, topped the category. Yale, Georgetown, Berkeley and Carnegie Mellon rounded out the top five.

• In terms of reputation, Stanford Graduate School of Business came out first, with the University of Washington’s Foster School of Business second, UC-Berkeley’s Haas School of Business third, Georgetown fourth and Rice University fifth. 

• For entrepreneurial skills  Stanford still came out first but Berkeley was second, with Carnegie Mellon and Georgetown tied for third. The University of Washington came in fifth.